SAP Hybris Marketing
Learn more. Get a demo of the hybris Marketing and Gigya integration.
Gigya’s integration with SAP Hybris Marketing enables brands to easily build and execute more relevant and timely cross-channel marketing campaigns. Gigya provides rich first-party customer identity data that integrates directly into SAP Hybris Marketing’s 360 Degree View Customer Database. Brands can use this enriched view of the customer to perform advanced analytics and predictive capabilities, as well as target campaigns towards more relevant segmentation groups. Customers can also easily access and manage their profiles to opt in and out of marketing communications.