Gigya is now SAP Customer Data Cloud. Learn more
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SAP Marketing Cloud

Gigya’s integration with SAP Marketing Cloud enables brands to easily build and execute more relevant and timely cross-channel marketing campaigns. Gigya provides rich first-party customer identity data that integrates directly into SAP Marketing Cloud’s 360 Degree View Customer Database. Brands can use this enriched view of the customer to perform advanced analytics and predictive capabilities, as well as target campaigns towards more relevant segmentation groups. Customers can also easily access and manage their profiles to opt in and out of marketing communications.

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.