SAP Marketing Cloud
Gigya’s integration with SAP Marketing Cloud enables brands to easily build and execute more relevant and timely cross-channel marketing campaigns. Gigya provides rich first-party customer identity data that integrates directly into SAP Marketing Cloud’s 360 Degree View Customer Database. Brands can use this enriched view of the customer to perform advanced analytics and predictive capabilities, as well as target campaigns towards more relevant segmentation groups. Customers can also easily access and manage their profiles to opt in and out of marketing communications.