Gigya is now SAP Customer Data Cloud. Learn more
Forrester logo Download the report


Optimizely is the leading experience optimization platform, providing A/B testing and personalization for websites and mobile apps. The Optimizely and Gigya integration allows you to use the user data that you have captured with Gigya to deliver personalized experiences using Optimizely.

Using Gigya, collect valuable information about your website visitors based on their social identity data, with attributes such as gender, location, age and more. Then, use that data in Optimizely to build audiences and create specific versions of your website that are tailored to those audiences.

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.