KISSMetrics helps marketers tie cross-channel consumer actions and behaviors to individual user profiles to better understand their best customers. With the Gigya-KISSMetrics integration, businesses can aggregate Gigya’s rich identity and social insights with the robust behavioral tracking and reporting of KISSMetrics to create a more in-depth look at their users. Simply define and register the events you would like to track and start capturing specified Gigya profile and engagement data within KISSMetrics. Build unique consumer segments, bucket users according to specific Gigya interactions tracked in KISSMetrics and leverage these segments to optimize and inform cross-channel marketing campaigns. Create custom, detailed reports and get a clear view of what combinations of actions and behaviors are driving customer acquisition with comprehensive, customizable integration reports.