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Cxense enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Social graphs and demographic data collected by the Gigya Customer Identity Management Platform will feed into master user profiles created by the Cxense DMP (Data Management Platform). These combined 360-degree user profiles will give digital businesses extraordinary insight into their users’ interests, intent, demographics, locations, behavior and more.