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BlueConic

The BlueConic Customer Data Platform collects and unifies rich user profiles to determine and activate the optimal interaction with an individual, based on both implicit and explicit intent. Information that a user provides when he or she logs in via Gigya’s Social Login or Registration-as-a-Service (RaaS) is transferred from Gigya to BlueConic to enrich BlueConic’s profiles. In turn, this information can be used for dynamic segmentation, continuous optimization and real-time interactions. Gigya’s unique identifier is also captured in the BlueConic profile, which enables you to understand the users’ cross-device and cross-channel behaviors.

 

 

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.