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Why Adobe Audience Manager and Gigya?

AAM consolidates data from across sources, channels and devices to provide businesses with a holistic and actionable view of their audiences. Gigya passes rich, permission-based customer insights collected via Social Login, Registration-as-a-Service and engagement plugins to AAM’s secure and centralized data management platform, arming you with the depth and breadth of insights necessary to truly understand your current and potential customers. The integration enables more accurate, relevant and real-time promotional targeting based on users’ preferences, actions and behaviors, resulting in better conversion rates for brands and better experiences for consumers.

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.