As part of a highly competitive industry based largely on price differentiation, travel brands face the challenge of providing digital value for consumers beyond centralized booking. Gigya’s Customer Identity Management Platform gives travel brands a clear view of customer identities across channels and devices, making it possible to provide personalized itineraries, discounts and more.
With the ability to capture, manage and apply identity data across digital channels, travel brands can extend the 1:1 customer relationships built through real-world experiences and interactions to the digital realm. Tailoring travelers’ on-site experiences creates digital value beyond booking, driving digital registration, engagement and loyalty.
“Gigya’s Social Login and consumer management technologies equipped our business with the tools to create a personal in-flight experience.”