Media brands are faced with the challenge of providing always-on consumers with engaging experiences across a variety of devices, as well as building the viewer insight needed to attract sponsorship dollars. Gigya’s Customer Identity Management for media and entertainment offers viewers a fast and easy way to register, share permission-based information and consume content across any device.
Engagement tools transform traditional passive entertainment into an interactive and immersive experience that drives registrations and builds out comprehensive user profiles. Media brands are able to offer viewers personalized content recommendations, while providing advertisers with the ability to reach defined target audiences with highly relevant placements.
“Getting a clear view of the customer across devices was nearly impossible with legacy technologies. Gigya lets us take an identity-centric approach with a best-in-class Single Sign-On solution. Connecting the dots is so easy now.”