As online customers demand the same personalized experiences they receive in-store, e-commerce brands are faced with the ongoing challenge of acquiring, converting and retaining shoppers across digital touchpoints. Gigya’s Customer Identity Management for e-commerce gives shoppers a convenient way to identify and share information about themselves at site entry.
With the ability to map shoppers’ identity data to cross-channel activity and purchase behaviors, e-commerce brands develop rich profiles that provide insights into how to reach their current and potential customers. These insights can then be leveraged to build personalized customer journeys and campaigns that maximize acquisition, shopping cart conversions and lifetime loyalty.
“Gigya’s partnership has enabled us to digitize and scale our direct-selling model while simultaneously maintaining the quality and closeness of consumer and consultant relationships [and] ... has led to consistent growth in transaction volume and value.”