Gigya is now SAP Customer Data Cloud. Learn more
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Gigya helps companies across a wide variety of industry verticals identify, understand and build relationships with their customers.

Gigya for Business B2B


Gigya enables your business to better serve and sell to fellow businesses by transforming registration data, user preferences and site behaviors into actionable customer profiles. With Gigya’s Customer Identity Management Platform,  B2B brands can:

  • Streamline registration and login
  • Personalize user experiences and sales processes
  • Optimize lead-scoring and sales efficiencies

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The Internet of Things challenges IT professionals to develop strategies for handling an onslaught of new data types, and for creating seamless user experiences across multiple connected devices. Gigya makes it possible to:

  • Enable seamless and secure registration across devices
  • Collect, normalize and reconcile all data types
  • Gain a single, unified view of user identities

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“Identity is where marketing is heading and Gigya is at the forefront of how we understand and reach our users.”


Ryan Saghir

Digital Communications Manager
The Dannon Company

“Implementing Gigya was a top priority as we built our website and iOS application. As one of our first major investments, Gigya's platform has been instrumental in Rallyhood's exponential growth and success.”


Lori Durham

VP of Operations

“HBR has been a satisfied Gigya client for four years now. Gigya's technology continues to save us significant development time and resources.”

Harvard Business Review

Kevin Newman

Director of Technology
Harvard Business Review
Technology Buyer

Put Your Data to Work

Modern technologies offer new ways to align IT as a top-line business enabler, but custom integrations are expensive and time-consuming. Get to market faster using Gigya’s out-of-the-box integration with a growing list of partners ranging from traditional CRM systems to cutting edge marketing automation and analytics technologies.

Direct REST-based API connections eliminate the upfront cost and risk of in-house deployments requiring custom resource connectors and adapters, as well as ongoing, time-intensive change management. Gigya gets you to market in record time with a simple, low-maintenance solution for integrating with 50+ partners in industries that include:

Content Management Systems
Customer Relationship Management
Data Management Platforms
Extract, Transform & Load
Identity Verification
Marketing Automation and Email
On-Site Applications
Recommendation Engines
Web Analytics

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Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.