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The Hidden Costs of Third-Party Data

August 31, 2015

Live Online

According to Experian, “dirty data” impacts the bottom line of 88% of companies. As consumer channels and expectations evolve, so must a business’ strategies and solutions for collecting and managing its user data.

Join us as Richard Lack, Director of Sales EMEA at Gigya, discusses the differences between third and first-party customer data, and answers questions including:

  • How accurate is third-party data?
  • What are the hidden costs of third-party data?
  • How does first-party data cut costs and drive conversions?

About Our Speaker, Richard Lack

Richard began his career in digital marketing in 1997 when he joined internet advertising pioneer NetGravity Inc. (later Doubleclick Inc.), where he ran the AdServer and DART sales teams in Europe and the United States. More recently, Richard headed up sales to media and publishers in the UK for ExactTarget. The business was acquired by for $2.5 billion in 2014.

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.