The Consumer Insights and GDPR Readiness Tour 2018 – Antwerp
May 22, 2018
Make or break the customer experience. Do you know what your customers expect from you? We would like to invite you to our EMEA Tour 2018 focused on giving you Insights to transform your customer interactions and helping your organization to get ready for GDPR.
- Consumer Insights report – hear about consumer preferences from around the world
- Explore the most critical components of GDPR and the solutions to help clients meet GDPR compliance
- Client Stories – hear how they are turning this to their advantage
|10:00||Registration, coffee/tea with bites
Host | Marnick Vandebroek, Stand Up Company
|10:15||Welcome | Bart Nys, SAP Hybris|
|10:30||Katoen Natie | Lorenz Hertoghs, Katoen Natie|
|10:45||The evolution of a biotech company: Ablynx | TheValueChain
TheValueChain will contribute with a strong customer case in the healthcare sector. Standard SAP C4C was radically tweaked in function of a strictly regulated environment and its typical terminology. With an agile approach, Hybris was implemented in record time
|11:30||Data make the world go round | Philippe De Backer, Staatssecretaris Privacy|
|12:00||GDPR – Now a Competitive Advantage | Ben Sekhon, Gigya
You’re likely aware that GDPR regulators are poised and incentivised to penalise businesses for non-compliance. But, can achieving GDPR compliance actually be a competitive advantage? Learn how Gigya, now a part of SAP, can help you address GDPR requirements while building customer trust and loyalty.
|12:30||Gigya & SAP Hybris – Why better together? | Xavier de Hairs, SAP Hybris and Uri Bahar, Gigya
Learn how Gigya’s integration with SAP Hybris Marketing enables brands to easily build and execute more relevant and timely cross-channel marketing campaigns.
|13:00||Lunch and innovations – Smart Mirror + Charly Chatbot
You will experience our latest innovations like the Smart Mirror and meet our chatbot Charly
|13:45||Partner Speaker | TBC|
|14:15||Consumer Ingsiht Report | Mark de Bruijn, SAP Hybris|
|14:45||Stand up to stand out – how to inspire action | Marnick Vandebroek, former PepsiCo and founder Stand Up Company
GDPR, digital transformation, chatbots,…for marketers the daily reality of the fast and disruptive market we are living in. We need to transform to face the challenges of tomorrow. Only thing is…does the rest of our organization think in the same way? Humans are resistant to change, so how do we get them to embrace it. Digital transformation is great when everybody plays along, if not, it’s just a couple of marketers in a meeting room with an idea.
|15:30||Networking and drinks|