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Customer Visibility and Control: Be Transparent

Give customers control of their own experience with access to an intuitive, self-service preference center and through clear terms, policies and requests for consent.

Nobody Likes Feeling Lost

Too often, customers don’t understand the terms of service or privacy policies presented to them by businesses, making them feel they’re not in control. The same goes for marketing communications, promotions, captured “likes” and “interests”, or any other marketing activities aimed at them. When customers experience friction and a lack of transparency with a brand, it can lead to frustration and distrust that can drive them away. How can businesses ensure that their customers feel empowered to manage their own profiles and preferences across every brand and channel without months of heavy lifting by developers?

Empower Customers

To put customers back in control of their experience and address data privacy requirements, Gigya enables businesses to easily deploy customizable, best-practice workflows for presenting terms, privacy policies, marketing communication preferences and any other marketing activity that requires permission from customers, across multiple brands and digital properties. Importantly, all consent, preference and profile data can be accessed by customers at any time through an easy-to-use, self-service preference center.

Get ready for GDPR

Do you hear that ticking sound? We sure do. The EU’s General Data Protection Regulation (GDPR) will be enforced on May 25, 2018, and penalties for non-compliance are harsh. Do you have a plan? If not, download our CIAM GDPR Readiness Toolkit to start planning now.

Customer Visibility and Control: Product Features

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Present Clear Terms and Policies and Capture Consent

Businesses must present terms, policies and requests for consent to customers in order to process their data. Now, however, how those terms are presented is as important as what is presented, in order to ensure the best possible customer experience and to address the requirements a variety of data privacy laws, including the EU GDPR. Gigya Enterprise Preference Manager enables businesses to quickly implement customizable, out-of-the-box workflows for presenting clear terms of service (TOS), privacy policies, cookie consent (ePrivacy), and requests for consent pertaining to marketing communications and any permission-based custom activities.

With terms and policies presented in a clear and unambiguous way, and for their stated purposes, customers understand exactly what data is being collected from them and what it’s used for.

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Give Customers Control with a Self-service Preference Center

Build trust with customers and address GDPR requirements by giving customers complete visibility and control via an intuitive, self-service preference center. Customers can update their profile information, including “likes” and “interests”, determine how they are contacted (via phone or email), change their preferences around marketing communication choices and frequency and view a complete history of their consent. Importantly, the preference center also addresses specific GDPR requirements such as respecting customers’ right to withdraw their consent for the processing of their personal data, to be “forgotten,” to view and download their full personal datasets, and to freeze or delete their personal accounts.

Having a centralized and user-friendly way for customers to manage their own preferences communicates a business’ commitment to delivering a trustworthy customer experience. Customers who feel in control of their own experience are more likely to return, engage, and recommend a brand to their friends and family.

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Drive More Effective Marketing through Customer Preferences

Today’s mobile and technically savvy customers increasingly demand more personally relevant content, products and services, at the right time and through their preferred channels. Gigya Enterprise Preference Manager not only allows businesses to collect and track consent from customers across their journeys, but unlocks new opportunities to personalize their experiences based on their expressed preferences.

Why shout into a crowd when you can speak directly to a person? By leveraging an individual’s verified likes, interests and personal preferences for communications, their experience can be fine-tuned over time to build a truly one-to-one relationship based on transparency and trust.