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Accurate and Enforced Records: Gain Loyal Customers

Ensure that preferences and consent records are enforced across the full customer lifecycle.

How to Keep Up?

To address GDPR requirements, companies need to consistently enforce consent for all marketing, service and sales activities – no simple task for companies with even moderately complex marketing and service offerings. Businesses must now send their customers requests to update their consent whenever terms, policies and business strategies change; no easy task if these records are managed in disparate systems across the digital technology stack.

A Streamlined Solution

Gigya Enterprise Preference Manager helps legal and privacy teams centrally manage versions of terms of service, policies and marketing consent for all activities across every channel. Requests for customers to confirm their consent can be triggered when terms and policies change or when customers access brands across different geographical regions, since rules can vary widely by country. Also, preferences, activities and communications in downstream applications and services that require customer consent are regularly updated via IdentitySync, Gigya’s data integration tool, helping to ensure that consent is enforced consistently across the entire digital ecosystem.

Get ready for GDPR

Do you hear that ticking sound? We sure do. The EU’s General Data Protection Regulation (GDPR) will be enforced on May 25, 2018, and penalties for non-compliance are harsh. Do you have a plan? If not, download our CIAM GDPR Readiness Toolkit to start planning now.

Accurate and Enforced Records: Product Features

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Automatic Consent Update Requests

To help businesses manage their marketing technology mix and keep up with ever-changing privacy laws, Gigya Enterprise Preference Manager triggers automatic requests for consent. This is easily managed for presenting new legal policies such as terms of service and privacy policies, changes that support new regulations, and even across brands and markets for groups of digital properties via single sign-on (SSO). Updated records are time- and date-stamped and stored in an audit-ready vault for complete visibility across each customer’s journey.

Proactively keeping customers advised regarding new terms, policies and marketing activities lets them know that brands respect them, further encouraging trust and loyalty, boosting customer lifetime value and reducing regulatory risks to the business.

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Full Lifecycle Version Control

With Gigya Enterprise Preference Manager, administrators gain complete visibility across all versions of consent records in a single place, no matter where and when consent was originally captured or updated. This helps to facilitate privacy-by-design business best practices and regulatory compliance. Also, to satisfy a significant requirement of the GDPR, customers can access all prior versions of consent they’ve agreed to before they agree to new terms, or at any time they choose.

Centralized access and control of consent versioning saves businesses time and effort while helping to address regulatory requirements, and customers experience the kind of transparency that inspires trust.

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Synchronization with Downstream Applications and Services

The modern, omnichannel customer journey is often driven by a multitude of technologies for personalizing content, managing customer bases, automating campaigns and deepening businesses’ understanding of their audience. To continue to safely leverage these solutions under the GDPR, they must be integrated in such a way that preference and consent settings can be enforced consistently across each one. With Gigya Enterprise Preference Manager, IdentitySync — Gigya’s advanced data integration tool — synchronizes profile, preference and consent records with downstream applications to ensure consistent enforcement of the most current settings across every applicable channel.

By collecting, storing and tracking all preference and consent records in a central repository, with data synchronized across every downstream technology, businesses can continue innovating with agility while building trust with customers and addressing data privacy requirements.

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Sports Marketing Symposium
Manhattan, NY

November 1 - 2, 2017

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Sports Marketing Symposium, November 1-2, 2017 | Crowne Plaza Times Square, Manhattan