Automatic Consent Update Requests
To help businesses manage their marketing technology mix and keep up with ever-changing privacy laws, Gigya Enterprise Preference Manager triggers automatic requests for consent. This is easily managed for presenting new legal policies such as terms of service and privacy policies, changes that support new regulations, and even across brands and markets for groups of digital properties via single sign-on (SSO). Updated records are time- and date-stamped and stored in an audit-ready vault for complete visibility across each customer’s journey.
Proactively keeping customers advised regarding new terms, policies and marketing activities lets them know that brands respect them, further encouraging trust and loyalty, boosting customer lifetime value and reducing regulatory risks to the business.