Be Transparent. Gain Loyal Customers. Protect Your Business.
Why Enterprise Preference Manager?
Government regulators have recently enacted strict new data privacy acts, including the European Union General Data Protection Regulation (GDPR), to give consumers more control over the personal data collected from them by businesses. Importantly, this includes all online profile, preference and consent requirements. This is driving businesses to find a more centralized, comprehensive and secure way to manage their customers’ preferences and consent. What are some key considerations when addressing this challenge?
Businesses must give customers control over the use of their personal data in order to build trust and loyalty — and to comply with applicable data privacy laws.
Businesses are responsible for obtaining explicit customer consent to process their personal data and synchronize preference and consent activities across downstream customer engagement applications.
Businesses, no matter where they are headquartered, must maintain compliance with the applicable regional privacy regulations pertaining to all customers who access their sites.
Put your customers back in the driver’s seat
Gigya Enterprise Preference Manager helps put customers back in control of their own profile information and preferences for communications and marketing activities. It also centralizes the collection and recording of customers’ consent for these activities, as well as for terms of service and privacy policies, enables tracking of various versions of consent records across the customer lifecycle for auditing purposes, and synchronizes preference and consent settings with all downstream applications.
For customer-obsessed businesses, Gigya Enterprise Preference Manager enables:
Customer Visibility and Control
Present clear terms of service and privacy policies to customers and give them access to an intuitive self-service preference center for viewing and changing their profile, preference and consent settings at any time.
Automatically trigger update notices to customers when terms, policies and marketing strategies change, and keep activities requiring customer consent synchronized with all downstream applications and services, helping to ensure that consent is obtained and updated consistently throughout the customer lifecycle.
Gigya Enterprise Preference Manager is a powerful solution that enables businesses to build trust with customers while helping to address many requirements of the GDPR and other data protection and privacy laws and regulations. Learn more about what this advanced SaaS offering can do for you by clicking the buttons below.
Do you hear that ticking sound? We sure do. The EU’s General Data Protection Regulation (GDPR) will be enforced on May 25, 2018, and penalties for non-compliance are harsh. Do you have a plan? If not, download our CIAM GDPR Readiness Toolkit to start planning now.