Located north of London in Hertfordshire County, UK, Willow is the only national charity providing unforgettable experiences and fulfilled dreams to seriously ill 16 to 40 year-old adults. To-date, the organisation has provided 12,500 Special Days to young people diagnosed with cancer, motor-neurone disease, cystic fibrosis and other life-threatening conditions. From family weekend getaways to premier sporting events, Willow offers comfort and respite to young people in situations beyond their control, providing welcome relaxation, quality family time and a brighter perspective on their future.
Meanwhile, London-based technology consultancy Amido works closely with Gigya, the leader in customer identity management, to help brands build more valuable relationships with their customers by leveraging consumer data to improve user experience. Amido has made a commitment to donate all funds that it takes in through partner referrals to the Willow Foundation. As a valued partner, Gigya’s first donation of £5060 was made recently on Amido’s behalf. The ongoing programme ensures that every time a technology pays a partner referral reward as part of a new contract win, the money will go directly to Willow to support their important work.
According to Amido CEO Alan Walsh, “Most consultancies will have referral programmes with technology vendors and traditionally the money made through referrals has been considered a kind of bonus revenue stream. At Amido we are fiercely technology agnostic. It is something we believe benefits us and our clients and as part of that commitment we have decided to put this ‘bonus money’ to good use.”
Bob Wilson, Willow’s Life President, added, “Willow would not be able to make such a positive difference to the lives of the seriously ill without the support of organisations like Amido and Gigya. Thanks to their generosity, Willow will be able to reach out to more than 1,200 young adults and their loved ones this year alone.” The partnership with Willow is just one of the ways that Amido supports charitable organisations and social causes. The company has also agreed to match any donations made to the charity by its employees.
Gigya is proud to work with socially conscious organizations like Amido, and we look forward to helping Willow provide once-in-a-lifetime experiences to their recipients, even as we strive to enable more meaningful and trusted experiences to the 850 million customers served by our clients.
By David Kerin