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What’s New with Our Products – Q1 2018

As the leader in customer data management, Gigya, now a part of SAP, constantly seeks to improve our solutions and services. And, during the first few months of 2018, our product teams knocked it out of the park! Read on to discover the exciting new functions and capabilities found within our products.

A Redesigned Identity Access Console

Through the Identity Access console, you can manage your customer relationships and gain a clear visualization of your customers’ first-party data.

Thanks to our recent redesign, Identity Access is even easier to use. Now, you can leverage several new out-of-the box functions to browse, view, search for, edit and manage customer profiles. The new console streamlines rapid responses to common customer requests such as password resets and communication preference changes, improving customer satisfaction and reducing your risk exposure to data protection regulation non-compliance penalties.

New Social Provider Capabilities

Through our robust social provider integrations, our clients can offer their customers a more seamless registration or login experience. The main goal is to remove registration and login as a point of friction. Our clients can offer online visitors the option of using social network credentials instead of asking consumers to remember a username and password to register or log on to an online account.  

Expanding on our portfolio of 25+ social provider integrations, we’ve added support for WeChat native login on our mobile SDKs for Android and iOS. As a result, consumers in China can use the country’s largest social network to login to our clients’ online properties. This addition also means we now offer support for nearly 100% of Asian social networks to our clients.

In addition, we’ve upgraded the security of our social login configuration process by adding an option to only redirect to secure URLs (https).

New Features in SAP Hybris Consent

Through SAP Hybris Consent, our customers gain a comprehensive preference and consent management solution for their entire enterprise that helps them comply with regional data protection laws such as the European Union’s General Data Protection Regulation (GDPR).

Recent updates have strengthened SAP Hybris Consent’s ability to help your business address GDPR requirements. For instance, you can now easily perform and view a LogIn ID audit, which enables you to procure consent records for accounts deleted by customers over the last seven years.

GDPR requires companies to ensure that auditors can easily review the text stating the purpose for using personal data. Now, SAP Hybris Consent can help you address this requirement, thanks to active hyperlinks to terms of service, privacy policies and other consent statements.

Expanded Identity Sync Capabilities

Identity Sync is our ETL (Extract, Transform, Load) solution. It offers our clients an easy way to transfer data between our databases and third-party applications and services.

Now, we’ve expanded Identity Sync’s functionality so our customers can copy accounts between different web properties using API keys, helping to orchestrate data across the enterprise with greater speed and accuracy.

With this new release, you can use Identity Sync to assign event severity, and pass event data from our database to our clients’ Security Information and Event Management (SIEM) systems, enabling real-time analysis of security alerts generated by applications and network hardware.

Additional Identity Sync updates over the last quarter improved its usability, performance, administrative flexibility and its integration with Silverpop, an IBM Digital Marketing application. Through these updates, this solution has become more stable, more powerful and easier to use for our clients.

Looking for More Information on Our Products and Features?

Join us for our Product Update webinar on April 24th to get even more details on these exciting new features, functions and capabilities.

In addition, you can download our Solution Brief to find out how Solutions from Gigya can help your business transform unknown visitors into known loyal customers over time, while addressing global consumer privacy and data protection requirements.

By Ratul Shah

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.