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SAPPHIRE NOW 2018 – Day One: Show Floor Buzz, Jam-Packed Booths and “The Digital Identity Crisis” Book-Signing

Day One at SAPPHIRE NOW 2018 has been nothing short of awe-inspiring. The keynote speeches and theater presentations captured a ton of attention during the first few hours. But the show floor and Customer Experience welcome reception held its own, with lots of action that I was able to pick up on as I transitioned from one setting to the next.

After SAP CEO Bill McDermott’s keynote speech, attendees flooded the show floor. Inspired by Bill’s intro to SAP C/4HANA, a big crowd of executives and their teams poured into the SAP Customer Experience section to learn more.

The line for the SAP Customer Data Cloud from Gigya stretched deep into the convention hall. Our team engaged visitors throughout the day, demonstrating the vision that Bill and SAP Customer Experience president Alex Atzberger detailed at the start of it all. On everyone’s mind: “How do you infuse trust into the customer experience? And how do you protect customers and their data throughout the journey?

We answered by explaining the features and functions of our three integrated products, including:

  • How SAP Customer Identity helps you identify and engage customers across channels and devices
  • How SAP Customer Consent helps you centrally manage your customers’ preferences and consent settings throughout their full lifecycle, from awareness to advocacy and beyond, while putting them in control of their own data
  • How SAP Customer Profile helps you build rich customer profiles from permission-based customer data and seamlessly orchestrate them across every application and service in your technology stack to power trusted digital experiences

After the day’s sessions ended, the party moved from the convention hall to the Hyatt Regency for the SAP Customer Experience welcome event. A book signing opportunity with author and Gigya co-founder Rooly Eliezerov was a highlight of the reception.

Rooly’s book, “The Digital Identity Crisis,” explores who we are when so much of our data is stored online, why so little of that data is actually owned and controlled by ourselves, and what kind of advancements might lie ahead for digital identity.

While consumers continue to say they are concerned about the use of their data, they also increasingly share personal information with corporate entities, governments and a widening circle of friends and associates. The book explores the trends shaping identity, including business issues, policies on identity data privacy and ownership, and the future of decision-making informed by identity data.

Conference attendees lined up to meet the man who helped start Gigya and who literally wrote the book on digital identity.

Want to Dive Deeper into the SAPPHIRE Experience?

For a full picture of the show floor experience, check out this daily recap video hosted by SAP Chief Marketing Officer Alicia Tillman and Creative Director Philip Smeed.

If The Digital Identity Crisis piqued your interest, you’re in luck! Download your free e-book now.

What have you enjoyed the most so far here at SAPPHIRE NOW 2018? Ping me @ratul and let me know!

By Ratul Shah

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