It goes without saying that email marketing must be a part of any B2C organization’s digital strategy. But with millions of consumers who crave personalized, timely, and relevant emails, how can a marketer keep up?
Join us as Gigya’s Chris LaPierre shares how identity data enables marketers to provide their customers with relevant experiences at every touch point. You will also hear Learn Liberty’s Digital Strategy Manager, Braum Katz, share how he used rich, first-party data to transform email marketing into a customizable conversion funnel.
Register here to learn about:
- Key characteristics of email marketing
- Best ways to optimize email campaigns with identity data
- First-hand testimonials of brands “doing it right”
About Our Speakers
Chris LaPierre, Gigya’s Technology Alliances Manager, focuses on managing technology partnerships with leading marketing and service applications. Gigya has integrations with more than 50 world-class marketing technologies, extending the value of Gigya’s Customer Identity Management platform by putting first-party customer identity data to action.
Braum Katz servers as the Digital Strategy Manager at Learn Liberty, where he discovers how to best leverage technology to educate millions in the ideas of liberty. Learn Liberty provides academic videos, online courses, and job opportunities to help promote innovative ways to solve issues in today’s society.
At the end of the webinar, you will have the opportunity to submit your own customer identity, email marketing, and data integration-related questions to Chris and Braum.
The webinar will be held on Tuesday, June 9th, 2015 at 10:00 a.m. PT. Please click here to register.
We hope you can join us!
By Reeyaz Hamirani