Gigya is now SAP Customer Data Cloud. Learn more
Forrester logo Download the report

Karren Brady, the First Lady of UK Football, Joins the Keynote Roster For IDENTIFIED. The Customer Identity Conference

If you’re a football fan in the United Kingdom (and who isn’t?) then you know Baroness Karren Brady, CEO of the West Ham United Football Club. Brady is one of the UK’s most influential, high profile and respected female business leaders – and she’s just agreed to deliver the closing keynote address at IDENTIFIED. The Customer Identity Conference on 6th June in London.

IDENTIFIED (, founded by Gigya, is the first conference dedicated to customer identity and the business imperative of turning anonymous, online visitors into known, loyal customers.

Brady, well-known as a judge on the UK version of “The Apprentice,” will speak on how digital technology is driving change in professional football, and how West Ham is using that technology to deepen its engagement with fans.

IDENTIFIED is offering two more high-powered keynote speakers:

  • Fatemeh Khatibloo, Principal Analyst at Forrester Research. Khatibloo focuses on how privacy issues reshape digital marketing. She will give an overview of what customers are demanding in exchange for giving personal information to brands, and the future ways in which consumers will control their privacy.

  • Patrick Salyer, CEO of Gigya. Salyer will explain how Customer Identity and Access Management (CIAM) is becoming central to the marketing technology stack, and how the growing number of privacy and data protection regulations around the world will change digital marketing.

Get your ticket now at and take advantage of a 10 percent early bird discount. Just enter the code MARK04 when registering.

See you in London!

By Rashmi Vittal

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.