Exactly four weeks from today – 6th June – is when IDENTIFIED. The Customer Identity Conference will bring together thought leaders and top practitioners in London for a jam-packed agenda diving deep into the role customer identity plays in digital transformation.
Founded by Gigya, IDENTIFIED (www.identifiedconference.com) will combine keynotes, presentations and panel discussions to give broad and deep perspectives. There will also be ample time for attendees to network and ask questions of the speakers.
It’s not too late to get a special deal on IDENTIFIED tickets. Just go to www.identifiedconference.com and enter the code BLOG01 during registration to get 20 percent off.
Here’s the agenda for IDENTIFIED, which takes place at the historic 8 Northumberland, just a few steps from Trafalgar Square:
09:00 – 09:15 Welcome and Introduction
09:15 – 09:45 Customer Experience meets Consumer Privacy: The Power of Trust
Fatemeh Khatibloo, Principal Analyst, Forrester Research
On the heels of her recent research focused on the shifting consumer data ecosystem, Fatemeh will explain the privacy issues affecting digital marketing and the need to optimise consumer preference management to improve engagement.
09:45 – 10:30 The Future is Bright for Customer Identity
Patrick Salyer, CEO, Gigya
Patrick will explore five mega-trends driving changes in the customer identity and access management (CIAM) space.
10:30 – 11:00 What Drives Nestle’s Imperative for Customer Identity Management? A Truly Great Customer Experience.
Jan Detert, Global Lead for Personalized Consumer Experiences, Nestlé
Hear why Jan considers customer identity central to the company’s digital strategy, how he approaches implementation for marketing, sales and services technologies, and what he considers to be the most important criteria for evaluating customer identity management solutions.
11:00 – 11:30 Coffee Break / Demo Lounge / Networking
11:35 – 12:05 Sponsored Partner Session
12:05 – 12:35 Digital or Bust – Stories of Transformation in the Age of the Customer
Moderated by Richard Lack, Managing Director for EMEA, Gigya
- Robert Dawson Scott, Head of Engagement, STV
- Mike Weller, Chief Operating Officer, Softonic
- Julien Marlot, Head of Digital Solutions, Unibail Rodamco
- Craig Ambler, Director of IT, Center Parcs,
Hear top digital and customer experience experts talk about the key factors driving their digital transformation. For instance, the challenges they faced around managing customer data, why they chose a customer identity management solution, what progress they have made to date and their plans for the future.
12:35 – 14:00 Networking Lunch
14:00 – 14:35 Driving Digital Transformations with Robust Customer Identity Strategy and Architectures
Kristian Alsing, Director Risk Advisory, Deloitte LLP
Kristian will address how digital identity is transforming businesses across sectors. He will give insights into Deloitte’s experience in digital identity engagements, the challenges faced by Deloitte’s clients, and how digital identity will present new and challenging ways for businesses to interact with their clients and customers.
14:35 – 15:05 Identity in Action at ASOS
James Saxton, Director of Technology – Customer Experience, ASOS
With the ultimate goal of becoming the world’s number one destination for fashion-loving 20-somethings, driving a superior online experience is paramount to ASOS’ success. James will outline the journey travelled at ASOS and why customer identity is at the heart of the business.
15:05 – 15:40 T-minus 353 days: Are You Ready for GDPR?
Dr. Karsten Kinast, Fellow Analyst, KuppingerCole
The EU GDPR goes into effect in less than one year. Are you on track to meet compliance by 25 May, 2018? Dr. Kinast, a data privacy expert, will discuss key elements of GDPR, how to achieve and maintain compliance, and what organisations must address in their customer identity management strategies to steer clear of penalties.
15:40 – 16:10 Coffee Break / Demo Lounge / Networking
16:10 – 16:45 Customer Identity Management Considerations: When Privacy and Compliance Really Matters
Moderated by Jason Rose, SVP Marketing, Gigya
- Felix Reichel, Senior Program Manager CIAM, Bayer
- Dr. Pierre-Nicolas Schwab, Head of Big Data, RTBF
- John Grimbaldeston, Senior Marketing Manager – Customer Retention & Engagement,Provident Financial Group
- Blaine Carter, Data Protection Officer, Franklin Covey
Hear from a diverse group of organizations that are driving customer identity projects during an era of heightened privacy and compliance requirements.
16:45 – 17:15 Closing Keynote
Karren Brady, Baroness and CEO of West Ham United Football Club
Baroness Karren Brady will deliver an inspirational account of how she started her career as an 18-year-old apprentice at an advertising company through to becoming Vice Chairman of West Ham United FC and Lord Sugar’s right-hand woman on “The Apprentice”
17:30 – 19:30 Evening Reception
By Rashmi Vittal