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IDENTIFIED. The Customer Identity Conference Delivers a Jam-Packed Agenda Featuring Thought Leaders and Top Practitioners

Exactly four weeks from today – 6th June – is when IDENTIFIED. The Customer Identity Conference will bring together thought leaders and top practitioners in London for a jam-packed agenda diving deep into the role customer identity plays in digital transformation.

Founded by Gigya, IDENTIFIED ( will combine keynotes, presentations and panel discussions to give broad and deep perspectives. There will also be ample time for attendees to network and ask questions of the speakers.

It’s not too late to get a special deal on IDENTIFIED tickets. Just go to and enter the code BLOG01 during registration to get 20 percent off.

Here’s the agenda for IDENTIFIED, which takes place at the historic 8 Northumberland, just a few steps from Trafalgar Square:

09:00 – 09:15 Welcome and Introduction

09:15 – 09:45 Customer Experience meets Consumer Privacy: The Power of Trust

Fatemeh Khatibloo, Principal Analyst, Forrester Research

On the heels of her recent research focused on the shifting consumer data ecosystem, Fatemeh will explain the privacy issues affecting digital marketing and the need to optimise consumer preference management to improve engagement.

09:45 – 10:30 The Future is Bright for Customer Identity

Patrick Salyer, CEO, Gigya

Patrick will explore five mega-trends driving changes in the customer identity and access management (CIAM) space.

10:30 – 11:00 What Drives Nestle’s Imperative for Customer Identity Management? A Truly Great Customer Experience.

Jan Detert, Global Lead for Personalized Consumer Experiences, Nestlé

Hear why Jan considers customer identity central to the company’s digital strategy, how he approaches implementation for marketing, sales and services technologies, and what he considers to be the most important criteria for evaluating customer identity management solutions.

11:00 – 11:30 Coffee Break / Demo Lounge / Networking

11:35 – 12:05 Sponsored Partner Session

12:05 – 12:35 Digital or Bust – Stories of Transformation in the Age of the Customer

Moderated by Richard Lack, Managing Director for EMEA, Gigya

  • Robert Dawson Scott, Head of Engagement, STV
  • Mike Weller, Chief Operating Officer, Softonic
  • Julien Marlot, Head of Digital Solutions, Unibail Rodamco
  • Craig Ambler, Director of IT, Center Parcs,

Hear top digital and customer experience experts talk about the key factors driving their digital transformation. For instance, the challenges they faced around managing customer data, why they chose a customer identity management solution, what progress they have made to date and their plans for the future.

12:35 – 14:00 Networking Lunch

14:00 – 14:35 Driving Digital Transformations with Robust Customer Identity Strategy and Architectures

Kristian Alsing, Director Risk Advisory, Deloitte LLP

Kristian will address how digital identity is transforming businesses across sectors. He will give insights into Deloitte’s experience in digital identity engagements, the challenges faced by Deloitte’s clients, and how digital identity will present new and challenging ways for businesses to interact with their clients and customers.

14:35 – 15:05 Identity in Action at ASOS

James Saxton, Director of Technology – Customer Experience, ASOS

With the ultimate goal of becoming the world’s number one destination for fashion-loving 20-somethings, driving a superior online experience is paramount to ASOS’ success. James will outline the journey travelled at ASOS and why customer identity is at the heart of the business.

15:05 – 15:40 T-minus 353 days: Are You Ready for GDPR?

Dr. Karsten Kinast, Fellow Analyst, KuppingerCole

The EU GDPR goes into effect in less than one year. Are you on track to meet compliance by 25 May, 2018? Dr. Kinast, a data privacy expert, will discuss key elements of GDPR, how to achieve and maintain compliance, and what organisations must address in their customer identity management strategies to steer clear of penalties.

15:40 – 16:10 Coffee Break / Demo Lounge / Networking

16:10 – 16:45 Customer Identity Management Considerations: When Privacy and Compliance Really Matters

Moderated by Jason Rose, SVP Marketing, Gigya

  • Felix Reichel, Senior Program Manager CIAM, Bayer
  • Dr. Pierre-Nicolas Schwab, Head of Big Data, RTBF
  • John Grimbaldeston, ‎Senior Marketing Manager – Customer Retention & Engagement,Provident Financial Group
  • Blaine Carter, Data Protection Officer, Franklin Covey

Hear from a diverse group of organizations that are driving customer identity projects during an era of heightened privacy and compliance requirements.

16:45 – 17:15 Closing Keynote

Karren Brady, Baroness and CEO of West Ham United Football Club

Baroness Karren Brady will deliver an inspirational account of how she started her career as an 18-year-old apprentice at an advertising company through to becoming Vice Chairman of West Ham United FC and Lord Sugar’s right-hand woman on “The Apprentice”

17:30 – 19:30 Evening Reception

By Rashmi Vittal

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.