There’s no slowing the growth of cloud technology. In fact, according to IDC, “Worldwide spending on public cloud services will grow at a 19.4% compound annual growth rate (CAGR) from nearly $70B in 2015 to more than $141B in 2019.” That’s nearly six times the rate of overall IT spending.
Why? For consumer-facing businesses, cloud computing and big data have unlocked the ability to deliver more personalized online experiences while drastically cutting operational costs and gaining deep insights into consumer behavior.
But, just as this digital revolution reaches its peak, consumers and governments are challenging the notion that businesses can simply extract whatever data they want from customers and use it however they like. A trend toward creating a safer and more transparent global digital ecosystem is driving new regional data protection and privacy laws such as the European Union’s General Protection Data Regulation (GDPR) and big changes to existing ones. Add to this that today’s consumers increasingly expect to clearly understand why they are handing over their information and what will be done with it, and are likely to abandon transactions that feel untrustworthy.
At Gigya, our focus is on enabling great customer experiences that are privacy compliant and secure. When we look at this new trend toward greater privacy and security, we see beyond the merely punitive elements. In our view, this is actually an opportunity for businesses to differentiate themselves in the market by aligning their organizations with “Privacy by Design” (PbD) principles, and we believe the best place to start is with how they collect, store and manage their customers’ personal data.
In a new data sheet titled “Managing Consumer Privacy in the Cloud with Gigya,” we explore the concept of PbD and how Gigya’s end-to-end customer identity management platform can help businesses meet new and evolving requirements for user consent and control of data, data localization, social compliance, anti-spam preference management and accessibility.
Download the data sheet now to learn more.
By Marisa Wang