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Global Registration #1: Let’s Build a Strategy that Endures Regulation and Spans Regional Differences

As technology makes the world smaller, companies are facing new challenges in achieving global data privacy compliance, while still giving consumers a rewarding customer experience and preserving brand integrity.

Accomplishing these goals requires a growth and compliance strategy that goes beyond most companies’ business plans.

That’s understandable because the changes in data collection and transparency are coming rapidly, and they may influence how a brand is marketed in a region.

Let’s start by recognizing that new data privacy requirements – whether the European Union’s upcoming General Data Protection Regulation (GDPR), which takes effect next May, or those in Russia or China – are creating a fragmented customer view.

This, just at the time when businesses were getting their heads around the notion of a 360-degree customer view and a customized and comfortable customer experience that derived from that complete portrait.

The good news is, all that work and intelligence is not wasted; it just needs some adjustments, in IT and in corporate priorities.

In a series of blogs over the coming weeks, I’ll explore how companies can build a business strategy around global identity that:

  • Outlines how to consolidate fragmented data;
  • Overcomes data ownership silos;
  • Maintains a core, corporate  standard as the axis that allows regional modification;
  • Enhances the user experience; and
  • Creates buy-in from internal and external stakeholders.

It’s not as simple as just unifying everything. And it’s not just about data; people and regional differences can be as big a hurdle as the technology.

That’s why we are going to start with what needs to be done BEFORE a company gets down to the fundamentals of building registration and authentication, and deploying databases.

I hope this short series will help you understand how a solid plan can produce a clear customer view and frictionless operation.   

By Craig Ferrara

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Consumer Identity World USA
Seattle, USA

September 19 - 21, 2018

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Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.