By Patrick Salyer, Chief Executive Officer at Gigya
I couldn’t be more excited to announce that Gigya is now part of SAP. On November 1, 2017, SAP and Gigya completed the acquisition process that both companies made public in a press release on Sept. 24.
Gigya Chief Executive Officer Patrick Salyer (left) greets SAP Hybris President Carsten Thoma during Thoma’s opening keynote at the SAP Hybris Summit in Barcelona on Oct. 17th.
With the combined Gigya-SAP Hybris team, we intend to become the first organization to offer a cloud-based data platform enabling companies to profile and convert new customers, gather accurate conclusions from disparate consumer engagement sources and collect data for enhanced consumer choices that are in line with regulations..
IDC analysts Henry Morris and Gerry Murray did a great job of describing these benefits in a research note (available in full here) that says the acquisition is a “tremendous strategic move for SAP Hybris as data has become even more valuable to marketers than the systems through which it runs. Data-driven insights into customer behavior are so critical to improving customer experience and marketing efficiency that the brand with the best data often wins . . . SAP’s acquisition of Gigya has the potential to create an enhanced opt-in platform with transparency that encompasses base and derived customer data and the customer-facing applications using it.”
The intellectual and financial resources of SAP will greatly accelerate Gigya’s efforts to serve our clients – while the Gigya platform will continue to integrate with vendors up and down the customer engagement technology stack – across three fundamental dimensions:
- Identity. Providing a secure, flexible, multi-tenant cloud database that makes it easy for individuals to create relationships with the brands they admire.
- Consent. Give customers full transparency and control over how their personal information will be used, while complying with privacy laws such as the European Union’s upcoming General Data Protection Regulation (GDPR).
- Profile. Enable brands to progressively develop insights into their customers’ interests, preferences and activities, then utilize these insights across the brand’s customer engagement systems.
It’s been an honor to share this milestone with the many Gigyans out there – current and alumni. I’m deeply thankful that each of you put your heart, talent and time into building Gigya. I’m thankful for our former board members – Michael Eisenberg, Navin Chaddha, Phil Fernandez, Jake Winebaum, and our investors for their endless support and guidance. And of course, I’m thankful for our clients who continue to put their faith in us as we get ready to run faster under the SAP banner.
The last ten years have been an incredibly rich experience for me, having created countless lifelong relationships and I’m thrilled about this next chapter in the Gigya journey as part of SAP Hybris.
Onwards and upwards!
By Patrick Salyer