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Getting to Know You – Gradually

Getting to know you, getting to know all about you
Getting to like you, getting to hope you like me
Getting to know you, putting it my way, but nicely

That classic song “Getting to Know You,” introduced in the 1951 musical “The King and I,” says a lot about modern digital marketing. Brands want to know their customers, hope their customers like them, and try to put it nicely.

It’s not nice, however, to demand a lot of information up front from a stranger. That’s why Gigya is introducing Lite Registration, a new capability in our Customer Identity Management platform that leverages the “gateway” identifier — the email address — to help brands connect with customers earlier in the buyer journey.

Lite Registration allows Gigya’s clients to offer sign-ups to customers for newsletters, promotional offers, contests and other value-for-information exchanges such as lead generation or “contact us” forms that require only an email address and consent for activation, with no need for creating a password.

Gigya Lite Registration is a key early step in “progressive identity,” the concept of capturing information about online visitors as early as possible and in small pieces, rather than immediately asking consumers to fill out lengthy registration forms.

Progressive identity establishes trust-based relationships by offering value to visitors in voluntary  exchange for a minimal amount of their personal data. This allows brands to gain a better understanding of customers’ wants, needs and preferences, while protecting customer data and complying with privacy regulations.

Getting to know more about Lite Registration is easy. Check out our press release or go to

By Rashmi Vittal

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.