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Do It Yourself vs. Do It Right

If you cut your finger, you put on a bandage and go about your day. If you’re unfortunate enough to break your leg, you go to the hospital and get a cast.

This is an obvious example of when to do a project yourself versus seeking help from a professional. In business, these decisions aren’t always so easy.

That’s why we’re excited to share a newly published report from Forrester Research: “The Forrester Wave™: Customer Identity And Access Management, Q2 2017.”

The report, which evaluates a field of eight vendors, gives a clear and compelling explanation for why customer identity management should not be a DIY project for most brands:

“As home-grown, disparate technologies for managing customer identity and access become more expensive to administer and less effective, improved customer analytics, customer data management, and the ability to service customers in multiple geographies will dictate which providers will outpace their competitors . . .

“Today’s digital businesses need deep customer insights to successfully deliver new products and services that can increase customers’ engagement and brand loyalty while maintaining their security and privacy. Customer identity and access management (CIAM), if done well, can help business owners achieve this outcome.”

In other words, CIAM can provide an opportunity for competitive differentiation. So when it comes to customer identity management — to upend an old adage — when you want something done right, don’t do it yourself.

We’re also excited about this report because Gigya is rated #1, with top scores in both dimensions of the Wave – Current Offering and Strategy. (Other vendors covered in the report are Auth0, ForgeRock, Janrain, LoginRadius, Microsoft, Ping Identity and Salesforce.)

Don’t just take our word for it. Read the Wave for yourself at gigya.com/wave.

By Rashmi Vittal

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Sports Marketing Symposium, November 1-2, 2017 | Crowne Plaza Times Square, Manhattan