For Hollywood, there’s no bigger night than the Oscars. For Broadway, it’s the Tony Awards. And for customer experience experts, CX LIVE 2018 has turned into the “can’t miss” event of the year.
Just recently, the keynote sessions have been revealed. For any business looking to build more trusted customer relationships and turn digital experience into a competitive advantage, these sessions will provide the knowledge, inspiration and insights to get the job done.
Here’s some highlights of what’s in store for October 10-11 in Barcelona.
Join the CX Revolution at the Opening Keynote
Speaker: Alex Atzberger, President, SAP Customer Experience
It’s been just four months since SAP Customer Experience unveiled the fourth generation CRM suite, C/4HANA. In the opening keynote, Alex will detail how this suite is already leading the CX revolution to put customers first, protect their data, and deliver on the promise of building more trusted and relevant experiences. He’ll also show why C/4HANA is the right choice for any enterprise looking to for a more seamless, intelligent connection between front- and back-end processes, to deliver true end-to-end customer journeys, from supply to demand.
Discover the Future of Enterprise Customer Data Management
Speaker: Patrick Salyer, GM of the SAP Customer Data Cloud from Gigya
Our GM, Patrick Salyer, our Head of Product, Adrian Nash, and I will take the stage to discuss the current impact and future strategy of the SAP Customer Data Cloud from Gigya. A panel of SAP Customer Data Cloud customers will join us to help show how customer data management can drive personalized, permission-based experiences in the GDPR era and beyond.
Learn the Art of Balancing CX and Data Privacy
Speaker: Fatemeh Khatibloo, Principal Analyst, Forrester
Fatemeh has helped hundreds of marketing organizations navigate the complex connections between privacy, trust and ethical data use. In this exciting keynote, she’ll join me and a selection of SAP Customer Data Cloud customers to unpack the privacy/personalization paradox.
Explore Blockchain’s Impact of the Future of Digital Identity
Speaker: Rooly Eliezerov, Co-Founder of Gigya
Will blockchain enable personal ownership of digital identities? Rooly has literally written the book on the subject – with “The Digital Identity Crisis” – and will offer his insights at this special CX LIVE presentation. Join him to explore the opportunities and challenges that blockchain technology presents for digital identity management.
The theme for this year is “connect with purpose”. Here are just four of many reasons to attend:
- Gain insight into SAP Customer Experience solution road maps to see how the latest solutions can help you revolutionize and maximize your relationships with customers
- Learn how to maximize your investment in SAP technology through streamlined strategies and integrations
- Access cutting-edge executive resources at exclusive showcases, like the Innovation Campus, where technology wizards from SAP Customer Experience Labs will show off new applications of its latest technology
- Attend keynotes, demos, presentations and classes that explore the latest innovations and trends impacting your business today
If you’re looking to leverage data management as a way to empower your customers through delightful experiences and beneficial interactions, we want to connect with you in Barcelona!
By Ben Jackson