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How to Choose a Customer Identity and Access Management Solution

When you decided your company needs a customer identity and access management (CIAM) solution, the work is just beginning.

Managing customer identities presents a unique set of challenges for digitally transforming businesses. So how do you find the right solution for your company’s needs, and how do you evaluate a CIAM platform?

Fortunately, as they like to say: “I’ve got a guy”. And, he just did a webinar with Gigya on how to choose a CIAM solution that works for you.

Martin Kuppinger is CEO, founder and principal analyst at the global research firm KuppingerCole. (Full disclosure: He really likes us and KuppingerCole recently rated Gigya as the top overall performer in the CIAM sphere, but I’d be touting his insights even if he liked another vendor because he is just so smart about this stuff.)

“CIAM goes well beyond traditional identity and access management (IAM), which is more focused on managing user access in the security portion,” Martin says in his webinar. “CIAM is more flexible and provides the customer journey the way the customer wants it.”

Here are three of Martin’s tips for evaluating CIAM products:

  • User Experience: Must be friendly and adaptive. Friendly for the user and adaptive for the company as goals, products or channels change.
  • Security and Privacy Management: In addition to internal security concerns, the platform must be able to add, export or delete customer data. This is especially important as countries or regions like the European Union with its General Data Protection Regulation (GDPR), give users more rights over how their data is collected and used.
  • Marketing capabilities: Having deep data is no good unless you can use it. So a CIAM platform should have the capability to parse data, either through native APIs or an integrated third-party solution.

This 50-minute webinar is a must for anyone considering CIAM or looking to learn best practices for implementation. I could have listened to this guy all day.

By Jason Rose

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