Trust takes years to build, but only a second to lose. Certainly true within interpersonal relationships, it takes on an entirely new dimension when you look at how businesses and customers interact in today’s increasingly digital marketplace. This is why trust is a major theme we’ll be exploring at SAP Customer Experience Live next week.
During the event, October 10-11 in Barcelona Spain, I’ll be joining fellow SAP Customer Experience executives and customers to explore how proper customer data management can drive trusted digital experiences. As you’ve heard me say before, today’s customers must not only trust in a business’ ability to deliver on its brand promise, but also have peace of mind that their personal data is protected and that they are treated with the respect they deserve.
While the entire agenda is excellent, I am partial to a few highlights. Check out my recommendations, below:
Alex & Alicia’s Keynote: SAP Global CMO, Alicia Tillman and Alex Atzberger, President of SAP Customer Experience will be posing the question: How can brands connect with their customers with purpose to make every moment matter? They’ll answer by explaining how to deliver value that extends beyond products and services and infusing the company’s mission into each and every touch point.
My Keynote Session: Customers don’t think in B2B or B2C terms. What they really want is a Me2B relationship, which is entirely dependent on your brand’s ability to inspire trust. In my session, “Discover the Future of Enterprise Customer Data Management” I’ll be sharing best practices for how customer data management can drive trusted, personalized experiences in the GDPR era. You’ll also get insights into our product road map and integration strategy with the broader SAP ecosystem.
Customer Presentations: Our customer network will be front and center at CX Live. Joining our roster of speakers is Todd Thompson, CIO of essential oils company doTERRA, who will be sharing his brand’s experience leveraging customer data to drive engagement at massive scale across e-commerce and service channels. He’ll explain how SAP Customer Data Cloud was able to unify their CX across multiple properties and regions to deliver cohesive, engaging experiences.
As you can see, our agenda is jam-packed with valuable insights and I guarantee it’ll not only be an educational experience, but we’ll have a lot of fun while we’re at it. Discover more and register for SAP Customer Experience Live today.
By Patrick Salyer