Gigya is now the SAP Customer Data Cloud

The SAP Customer Data Cloud from Gigya comprises three integrated cloud-based products with features designed to optimize the experience across the entire omnichannel customer journey and drive new business value. With our technology, your business can:

• Securely identify and engage customers across channels and devices, deliver more relevant customer experiences based on first-party data, and protect your customers and your business with advanced security and privacy features.
• Centrally manage your customers’ preferences and consent settings throughout their full lifecycle while putting them in control of their own data. Build trust with customers and comply with global consumer privacy and data protection laws and regulations.
• Build customer profiles from permission-based customer data and seamlessly orchestrate them across every application and service in your technology stack. Govern customer accounts and technology platforms from a central location and gain access to advanced analytics and reporting features to drive better customer segmentation and personalization.

But, the value of the SAP Customer Data Cloud doesn’t end with our products. With hundreds of large-scale deployments under our belts across a variety of industries, our customer-obsessed implementation experts understand the challenges you face in today’s connected, always-on marketplace and are dedicated to driving your long-term success. As the trend toward putting permission-based customer data at the center of digital marketing, sales and service strategy continues to grow, the SAP Customer Data Cloud is on the vanguard of shaping a new customer journey based on transparency, consistency and real value.