Social Login
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Social Login allows users to register and sign-in to your site or app with an account from more than 25 identity providers including Facebook, Twitter, LinkedIn and Google+. It also helps increase registration rates by simplifying the registration process and providing sites with first-party, permission-based social data from users.
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Unified API
Gigya consolidates various social network APIs into a single, powerful API that is easy to work with and saves significant development time. Gigya also delivers standardized field structure and nomenclature for user data, so developers can make consistent API calls to access data across your site.
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Automatic Updates
Social network APIs are constantly changing and being updated. Gigya monitors these frequent changes and automatically updates APIs, so you can be sure Social Login will always run smoothly and with the most up-to-date API calls. Gigya supports more than 25 social identity providers, and as new providers open their APIs, Gigya makes them readily available for implementation.
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Account Linking
Social Login integrates with your existing registration system so you and your users don’t have to start from scratch. Account linking works by giving previously registered users the option to link their social identity to their existing site account when they first authenticate via Social Login. After authentication, users can then login with their preferred social identities without needing to remember site usernames and passwords again.
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Choice of Development Platforms
Gigya is the only social login provider that gives developers the option to work in the language they are most familiar with. Developers can leverage development options that include client side API, REST API, server side SDKs and mobile SDKs for iOS and Android.
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Personalization
Social Login personalizes the user experience, allowing your site to greet users by name and display social profile photos immediately after login. Social Login also recognizes returning users and prominently displays the social network that was last used for login.
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No Lost or Forgotten Passwords
Social Login simplifies the authentication process, eliminating the need for users to remember new usernames and passwords upon registration or login. In addition to a smoother site experience, your business also benefits from reduced customer support costs associated with helping users retrieve usernames and passwords.
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Pre-Validated Email
Social Login pulls in users’ validated email addresses, improving the quality of new user information and eliminating the email confirmation process.
Rich Profile Data
Social Login provides your site with access to first-party, permission-based social data without requiring users to complete tedious registration forms. Detailed user information such as demographics, interests, activities and social connections can be stored in your existing user database, or via Gigya’s Social Identity Storage, a cloud-hosted database that can be sorted and searched to meet your marketing needs. Such data can be used to:
- Deliver hyper-relevant content based on user demographics, interests, activities, location, etc.
- Increase CPMs by targeting influential and high-intent users without violating privacy policies
- Personalize content by showing activities from friends and followers on social networks
- Tailor email marketing campaigns to specific user types
Why Internet Users Choose Social Login
Social Login, along with all of Gigya’s Social Plugins, provides web users with an immersive social experience outside of their social networks. With Social Login, users don’t need to create and remember another username and password in order to login to sites. Instead, they can login with the same credentials they use for their favorite social network, bypassing long and tedious registration forms. Also, if users already have an existing account with a website, they can link it to their social identity to take full advantage of a website’s social features.
When logging in, users enter their usernames and passwords on an authentication window presented by the social network, not the website they’re visiting. All user data is kept securely and Gigya never sells user information to third parties.