Simplify user registration and login. Social Login reduces the barriers to register and sign-in to your site, allowing users to authenticate their identities using a preferred social network account. It’s proven to increase registration rates by 20-40% and provides permission-based access to rich, first-party user data so you can create a completely personalized user experience.
Social Login simplifies connections to social network APIs, offering a single, powerful API that is easy to work with and saves hours of development time. It also automatically normalizes social data into a uniform field structure and nomenclature, so developers can make consistent API calls across your site.
Social Login is automatically updated to support the latest social network APIs. Gigya monitors frequent social network changes and maintains an up-to-date API, so you can be sure Social Login is always running smoothly, and with the most recent capabilities.
Social Login gives your users the option to link an existing site account with one or more social accounts. When returning to your site, users will be able to login with more flexibility, and with all of their information in one place.
With client side APIs, REST APIs, server-side SDKs, and mobile SDKs for iOS and Android, Social Login allows developers to work with the programming architecture they are most familiar with.
There are countless opportunities to personalize your site with Social Login. It’s easy to greet users by name, display profile photos, recognize returning users, and create customized experiences from the moment a user first registers.
Authentication with Ease
Social Login eliminates the need for users to fill out tedious registration forms and remember yet another username and password combination in order to access your site. Instead, users will be able to sign-in with one click, and your business will benefit from reduced forgotten password and username retrieval support.
Social Login supports more than 30 social identity providers including Facebook, Twitter, LinkedIn, Google, Yahoo! and Foursquare. As new providers open their APIs, we make them readily available for implementation.
Access Rich User Data
When users authenticate via Social Login, they give your app permission to access rich, first-party social data. Detailed profile information such as interests, demographics, education, social connections, work history, and more can easily be stored in your own database, or automatically stored via Identity Storage – Gigya’s dynamic, cloud-hosted database. As users opt-in to marketing via Social Login you can:
- Deliver hyper-relevant content
- Create highly targeted email marketing campaigns
- Showcase friend activity by leveraging a user’s social graph
- Target influential and high-intent users
Why Internet Users Choose Social Login
Social Login, along with all of Gigya’s Social Plugins, provides web users with an immersive social experience outside of their social networks. With Social Login, users don’t need to create and remember another username and password in order to login to sites. Instead, they can login with the same credentials they use for their favorite social network, bypassing long and tedious registration forms. Also, if users already have an existing account with a website, they can link it to their social identity to take full advantage of a website’s social features.
When logging in, users enter their usernames and passwords on an authentication window presented by the social network, not the website they’re visiting. All user data is kept securely and Gigya never sells user information to third parties.