The 2014 State of Consumer Privacy & Personalization

A Comprehensive Look at Modern Consumer Expectations

To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.

Our report explores:

  • The rise of social login
  • Consumer concerns around data privacy
  • The importance of personalization
  • Convenience as a key consumer value
  • Suggestions around how businesses should respond
Consumer Privacy and Personalization

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