Going Beyond the Gate
Today’s most successful sports brands are taking the fan experience out of the arena with cutting-edge digital technologies and outside-of-the-box strategies. While the investment to achieve these dynamic and personalized multi-channel consumer experiences can be significant, it’s small in comparison to the potential for whole new levels of fan loyalty and generous new revenue streams. Sports organizations wanting to digitally transform their strategies should consider these key questions:
- What tools, technologies, channels, or platforms are keeping your organization from taking its fan experience to the next level?
- What are the digital trends or opportunities that will define the next era of your fans’ over-the-top experience?