A Marketer's Guide to TV Everywhere
How to Navigate the Rise of Multi-Device Video Consumption
As TV Everywhere (TVE) adoption rises alongside multi-device content consumption, media companies should look to revamp their engagement strategies. To engage with viewers across different devices, it’s important to have an in-depth understanding of how this process is spearheaded with user authentication, particularly via TVE.
What’s in this guide:
- Why TVE matters
- How TVE ties the user authentication process together
- Choosing the right TVE solution
- Benefits of TVE for consumers and businesses