IT’s role is shifting to that of the main driver of business growth initiatives, prompting new perspectives and strategies for CIOs that includes a well-planned and executed approach to managing customer identities. Legacy IAM might seem like a natural starting point for meeting this challenge, but customer identity and access management (CIAM) is significantly different than employee-facing IAM. In this paper, we’ll cover:

  • Trends for businesses in digital transformation
  • The challenges specific to managing customer identities
  • Three typical approaches to meeting these challenges
  • A high-level breakdown of TCO for a do-it-yourself IAM solution versus specialized CIAM platform
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