From Mad Men to Mad Scientists

5 Ways to Fuel Ad Revenue with Consumer Data

The days of Don Draper and his “ad men” are far behind us, but modern marketers are still struggling to implement the technology and strategies needed to reach consumers with relevance across ad placements.

See how to use first-party, permission-based audience data to:

  • Go beyond retargeting
  • Create cross-channel impact
  • Increase rate cards
  • Uncover new and highly valuable segments
  • Optimize keywords and creatives
5_Ways_to_Fuel_Ad_Revenue_with_Consumer_Data

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