Turning Anonymous Shoppers Into Known Customers

Increasing Shopping Cart Conversions Through Customer Knowledge

As consumer options, touch points and expectations grow, retailers must start adopting the strategies, tools and technologies that support the new customer journey. We’ve outlined five areas of opportunity to help brands drive acquisition, conversion and retention in the modern consumer era.

Learn how to:

  • Capture permission-based identity data
  • Personalize the shopping experience
  • Bridge channels and devices
  • Leverage user-generated content
  • Foster lifetime value and retention

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Adobe Summit
London, UK

May 10 - 11, 2017

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