The 2014 State of Consumer Privacy & Personalization

A Comprehensive Look at Modern Consumer Expectations

To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.

Our report explores:

  • The rise of social login
  • Consumer concerns around data privacy
  • The importance of personalization
  • Convenience as a key consumer value
  • Suggestions around how businesses should respond
Consumer Privacy and Personalization

Download the White Paper

Trusted by More Than 700 Leading Brands

Meet us at

IDENTIFIED. The Customer Identity Conference
London, UK

June 6, 2017
View Event >