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The 2015 State of Consumer Privacy & Personalization

The Rise of Identity 3.0

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Gigya’s 2015 survey results illustrate increased growth and intensity in consumer desire for data privacy and personalized user experiences. While social login usage continues to skyrocket, consumers are also showing a marked interest in next-generation authentication methods, indicating a clear evolution of the concept of digital identity: Identity 3.0. 

Our report reveals:

  • Continued social login adoption
  • The rise of biometrics 
  • Data privacy concerns at an all-time high
  • …and more

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