The 2015 State of Consumer Privacy & Personalization
The Rise of Identity 3.0
Gigya’s 2015 survey results illustrate increased growth and intensity in consumer desire for data privacy and personalized user experiences. While social login usage continues to skyrocket, consumers are also showing a marked interest in next-generation authentication methods, indicating a clear evolution of the concept of digital identity: Identity 3.0.
Our report reveals:
- Continued social login adoption
- The rise of biometrics
- Data privacy concerns at an all-time high
- …and more