Strategies for Taking a Data-Driven Approach to Marketing

Featuring Gigya's Head of Business Development, Amy Reams, and Sailthru's Vice President of Client Optimization and Analytics, Cassie Lancellotti-Young

When it comes to using customer data to engage and convert users, many marketers are still in the dark around best practices for collecting, managing and leveraging this data to build relevant experiences and meaningful relationships.

See how you can:

  • Acquire rich, first-party consumer data responsibly
  • Manage and apply large volumes of consumer data
  • Offer engaging, rich user experiences using data
  • Optimize the channels and devices your customers are already using
  • Engage and retain customers through smarter personalization approaches
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