Putting Consumer Identity at the Center of the Customer Journey
With Special Guest Forrester VP Research Director Luca Paderni
Today’s customer journey is a winding pathway of websites, social networks, inboxes and mobile apps. The ability to recognize customers as they move across touchpoints is the key to building relevant experiences and meaningful relationships.
Special guest Forrester’s VP Research Director Luca Paderni shares strategies and research around:
- Creating opportunities for consumers to self-identify
- Building relevant customer journeys across channels
- Mapping and prioritizing interaction points
About Our Guest Speaker
Luca Paderni is a VP Research Director serving marketing leadership professionals at Forrester Research. He is an expert on how senior marketers can take advantage of new advertising, communication, and service technologies to improve brand health, customer relationships and sales revenue.