Building Customer Profiles through Loyalty Programs
Digital loyalty programs serve as more than a means to reward desired user behaviors. Listen as Craig Ferrara, Gigya’s Director of Identity Strategy Consulting, explains how your business can use loyalty programs to better identify users and build out complete, actionable customer profiles. You’ll learn:
- How to collect first-party identity data through gamification
- Strategies to leverage loyalty rankings as a lead scoring method
- Loyalty program best practices and success stories
About Our Speaker: Craig Ferrara, Director of Identity Strategy Consulting, Gigya
As Gigya’s Director of Identity Strategy Consulting, Craig and his team of implementation experts guide clients through integration best practices and analyze the data they receive post implementation to optimize results. Craig also acts as Gigya’s chief loyalty program consultant, and works closely with Gigya’s product team to continuously improve our gamification offering.