Bridging the Gap between Marketing & IT with CIAM
As customer data and digital experiences become the linchpins of business success, there is an unprecedented need for marketing and IT to come together. Bridging this age-old gap requires a solution that drives business growth while equally addressing the needs of both departments.
Listen in as Richard Lack, Director of Sales EMEA at Gigya, discusses three key marketing and IT conflicts and how customer identity and access management (CIAM) provides a collaborative and effective solution for:
- Usability & Security
- Personalization & Privacy
- Agility & OPEX
About our Speaker: Richard Lack, Director of Sales EMEA, Gigya
Richard began his career in digital marketing in 1997 when he joined internet advertising pioneer NetGravity Inc. (later Doubleclick Inc.), where he ran AdServer and DART sales teams in Europe and the US. More recently Richard headed up sales to media and publishers in the UK for ExactTarget. The business was acquired by Salesforce.com for $2.5Bn in 2014.