Best Practices & Flexibility in Registration

With growing consumer demand for personalization, omni-channel experiences and data privacy, turning anonymous site visitors into known customers has never been more critical or challenging. Listen in as Gigya’s Craig Ferrara breaks down just how flexible registration can be, and reveals secrets to optimize your customer identity management strategy, including:

  • Treating registration as a value exchange
  • Best practices for increasing acquisition
  • Making registration flexible
  • Examples of brands “doing it right”

About Our Speaker, Craig Ferrara

As Gigya’s Director of Creative Services, Craig manages the Creative Services & User Interface Design team. Craig is responsible for designing the look and feel of the integration of Gigya’s technology as well as providing consultation that Gigya offers clients post go-live to improve analytics and adoption.

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Adobe Summit
London, UK

May 10 - 11, 2017

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