Balancing Privacy & Personalization with Identity 3.0
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The results of Gigya’s 2015 Privacy & Personalization survey reveal that, while social login usage continues to skyrocket, consumers are also showing a marked interest in next-generation authentication methods to meet growing demands for privacy and personalization. Listen in as Gigya’s Craig Ferrara, Director of Creative Services, discusses the rise of Identity 3.0 and what it means for your business, including:
- Apple IDs as the new digital identity
- Consumer interest in biometrics
- Using social identities to connect the IoT
About Our Speaker: Craig Ferrara
As Gigya’s Director of Creative Services, Craig manages the Creative Services & User Interface Design team. Craig is responsible for designing the look and feel of the integration of Gigya’s technology as well as providing consultation that Gigya offers clients post go-live to improve analytics and adoption.