Why Travel & Leisure Brands Need CIAM

As part of a highly competitive industry based largely on price differentiation, travel companies face the challenge of providing digital value for consumers beyond centralized booking. Purpose-built customer identity and access management (CIAM) is helping brands like KLM capture, manage and leverage customer identities and data, extending the 1:1 relationships built through real-world interactions to the digital realm. This results in:

  • Seamless and personal cross-channel user experiences
  • Increased acquisition, loyalty and lifetime value
  • Cost, resource and time savings for IT

 

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