Why Media & Publishing Brands Need CIAM

Media and publishing brands today are faced with plummeting CPMs driven by the rise of programmatic buying. Learn how best-of-breed customer identity and access management (CIAM) helps brands like ESI Media offer readers a fast and frictionless way to register and share permission-based information, resulting in:

  • Increased subscriber acquisition
  • Higher CPMs, CTRs and sponsor revenue
  • Enhanced developer time and resource savings

 

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