Gigya and Adobe
For businesses leveraging Gigya’s Registration-as-a-Service and Social Login, Gigya can serve as an identity layer within Adobe Analytics, helping you understand users’ on-site behaviors in the context of their unique identities. As users authenticate and interact on-site using Gigya’s engagement and loyalty tools, their identity data is collected and tied to Adobe Analytics’ site reporting for deep insight around how to optimize the user experience.
- Uncover paths to profitability by understanding the value and impact of specific site actions and engagement in the context of your current analytics and KPIs.
- Understand users across devices with the ability to tie all cross-channel user activities to a single, known identity, creating a uni ed and actionable customer view.
- Create custom experiences with the ability to trigger campaigns based on real-time behaviors and segment users according to age, interest and other first-party attributes.