IAM vs. CIAM: A Simple Choice

Managing customer identities presents challenges that are beyond the scope of legacy identity and access management (IAM) systems. To leverage the true potential of customer-generated data to drive new business growth, companies need a purpose-built customer identity and access management (CIAM) solution that delivers in these key areas:

  • Scope and Scale
    Designed for use by customers, scaling to manage millions and sometimes even billions of identities.
  • User Experience
    Earned identity information; voluntary user registration from various touchpoints; personalized UX based on customer data.
  • Performance
    Optimized for low latency. Data comes from many sources requiring a dynamic schema repository.

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Adobe Summit
London, UK

May 10 - 11, 2017

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