Medialaan Drives Ad Revenue with Gigya's Customer Identity Management Platform
To combat growing competition from media streaming providers, Medialaan sought to add value for its advertising sponsors and increase rate cards on its premier network site VTM.be.
Medialaan teamed up with Gigya to get a comprehensive understanding of its viewers’ identities. Gigya’s Customer Identity Management Platform enables Medialaan to provide sponsors with detailed insights into its user base to more effectively reach and convert desired segments.
- 15% projected increase in total ad revenue
- 200% growth over expected number of registered users
- 30% of daily site visitors logging in
“Gigya's Customer Identity Management Platform has given us a competitive edge by helping us build better relationships with both our sponsors and our viewers.”